Ar/Cut

The AI that clips your stream

2025

Streamers were sitting on hundreds of hours of footage and clipping it by hand. The ones doing it well had editors on retainer; everyone else was posting nothing and losing the audience short form would have given them.

The gap was not another editor. It was removing the decision of what to cut, so the output happened whether or not anyone sat down to make it.

Ar/Cut had to read as a tool, not a toy. The people paying for it treat streaming as work, and anything that looked like a consumer meme app would have priced itself out of that conversation on sight.

The position we wrote was plain: the editor that never sleeps. Competent, quiet, and clearly built by people who understand the workflow.

A tight teal system against near-black, with the slash in the logotype doing the work: a cut mark, sitting inside the name.

Type is set for interfaces first: one grotesque across the product, the site and the marketing, so nothing feels bolted on later.

Identity, type system, marketing site and the product itself. The most complete engagement we have run, and the one where brand and build were never separate tracks.

Everything ships from one set of tokens, so the product in a screenshot is the product you sign into.

Next Project: CRUDE Politics and economics, unhedged 2025

The product on a desk, the identity in place

Save hours on editing, the left of three launch creatives

Save hours on editing, the centre creative

Grow with Ar/Cut, the right of three launch creatives

The mark at favicon size in a browser tab

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