CRUDE

Politics and economics, unhedged

2025

CRUDE already had a voice: unfiltered takes on politics and economics, closer to a column than a news wire. What it had visually was a newsletter template.

Readers arrive through screenshots on social, so the identity had to survive being cropped and reposted before anyone read a word of it.

The name is the brief. Crude means unrefined, and the writing earns it, so the identity had to look deliberate without looking polished, sharp without looking corporate.

One instruction ran the whole build: it should read as having an opinion before you have finished the first sentence.

A logotype in dark and light, a colour system built on oil and bone, and a hierarchy that treats the headline as the design.

No illustration, no stock. Contrast and scale carry it, which keeps production fast on a weekly clock.

Fifteen applications delivered to launch on: newsletter headers, social cards, quote frames, section marks, and the templates that make a weekly cadence survivable.

Built to be run by the writer, not by a designer on call.

Next Project: KOMNATA A room you are let into 2025

The mark at favicon size in a browser tab

Ready to build yours?

Start your project